ADK Creative One Inc Japan is in the process of building a boutique satellite structure in which multiple creative boutiques with distinct characteristics will be launched. This will allow the creative agency to provide a wide variety of creative solutions to meet the needs of clients in this multi-faceted, diversifying communications industry. As the most recent development, Masato Mitsudera, Executive Creative Director of ADK CO, has launched the creative boutique FACT, based on a concept he has been pursuing.
With abundance of goods and overflow of information, it is no longer possible to grab people’s attention simply by conveying the available information on products or services. FACT aims to seek or even create with clients, the valuable facts that have not been discovered, to activate people.
Not simply listening to the client’s brief as previously done, but building proposals based on discoveries. The real issues or intentions behind a brief must be found, so that ideas can be developed utilizing valuable facts that will move people. FACT will have conversations with clients as their creative partners to make this possible. And to stay on top of what is happening, social issues and facts that can lead to solutions will constantly be observed, to construct ideas for proactive proposals to brands, companies and municipalities.
The 2020 Tokyo Olympics/Paralympics, the 2025 Osaka Expo and the SDGs toward 2030. With these goals ahead, many Japanese corporations consider CSV management to be an important evolution. Companies and brands are required more than ever, to reassess their existence, think about how to realize both social and economic values, and to put these to practice. This means we have entered the competition to find “the values that will activate people.” FACT will strive to be the most dependable partner for this objective.
Mitsudera said, “I am happy to be able to make a fresh start in this new era in a new environment. We are facing times where we must think how we can update the work of communication, which lies at the core of people and society. And the value of information itself is being highly questioned. My goal is to pursue activities with the mission to truly activate people through creative ideas based on “valuable facts” that people will want to convey to others. I have been able to find a diverse group of talented people who can analyze the issues of clients and society without losing sight of what is essential, and arrive at solutions. We all look forward to creating a movement for this new era.”
From May 7, 2019, FACT will start operation at the share office “wework” in Ark Hills, Roppongi. However, this will be a temporary office and the new location will be announced soon.
Photo caption: From left to right Masoto Mitsudera, Executive Creative Director/City Activator, Yoshitora Saeki, Business Director/Projetista, Yasuo Matsubara, Creative Director/Art Director. Kosuke Sawabe, Copywriter/Planner, Daisuke Suzuki, Strategic Planning Director, Yurika Hotta, PR Director/Communication Planner