Countries in Asia Win 47 Cubes at ADC 98th Annual Awards: TBWA\Hakuhodo Tokyo Named Agency of the Year
TBWA\Hakuhodo Tokyo had an outstanding night at The One Club for Creativity’s global ADC 98th Annual Awards ceremony in New York, winning the most Gold Cubes by an agency this year, receiving three Best of Discipline honors and being named ADC Agency of the Year.
Ten countries in Asia picked up 47 prestigious ADC Cubes on the night, including 15 Golds, 13 Silver and 19 Bronze.
The complete list of ADC 98th Annual Awards winners from Asia is as follows:
China — 1 Gold, 2 Silver, 6 Bronze, 19 Merit
Minmin Qu & Qian Jiang Nanjing won an ADC Gold Cube for “Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi” on behalf of The Commercial Press in Publication Design, Books – Text Driven – Series.
Silver Cube winners from the country were RedBank Beijing with Illusion Bangkok for 360 QIKU “SHUSH!” In Illustration, Digital – Series, and Shenzhen DaE Interior Design Shenzhen City for “CTS Chengdu Ocean Spring Showing Center” on behalf of CTS Hong Kong in Spatial Design, Spatial Design – Commercial Building.
Hong Kong — 3 Gold, 1 Silver
Ogilvy Hong Kong won three ADC Gold Cubes for Birdland (Hong Kong) “KFC Hot & Spicy” in Advertising (one for Out-of-Home – Poster – Campaign, Press – Magazine – Campaign, and one for Art Direction – Press – Poster Advertising – Campaign).
Grey Group Hong Kong won a Silver Cube for Greenpeace Hong Kong “Polluted Soap” in Product Design, Design for Good – Product Design – Single.
India — 3 Bronze, 3 Merit
TBWA\India Mumbai won a pair of Bronze Cubes for NeuroGen Brain and Spine Institute/Asha Ek Hope Foundation “Blink to Speak” in Product Design (one for Design for Good – Product Design – Single and one for Science/Medical – Single or Series). The work also won a Merit in Publication Design, Design for Good – Publication Design – Single.
WATConsult Mumbai also won a Bronze for Project Nanhi Kali “#PowerlessQueen” in Interactive, Games – Web / Social Media – Single.
Ananya Khaitan New Delhi won a Merit for Vidhi Centre for Legal Policy “From Addict to Convict” in Publication Design, Books – Limited Edition/Private Press/Special Format – Single. A Merit was also awarded to Black Swan Life Communications Pvt. Mumbai For Amar Tea “Tea Society” in Photography, Product / Commercial – Series.
Japan — 10 Gold, 5 Silver, 8 Bronze, 24 Merit
TBWA\Hakuhodo Tokyo had a remarkable night at this year’s awards, winning the most Gold Cubes of any agency with eight and being named ADC Agency of the Year.
All of the agency’s Gold Cubes were for “Pride Jersey” on behalf of AIG, and the work went on to win three ADC Best of Discipline honors, one each in Brand/Communication Design, Fashion Design and Product Design.
TBWA\Hakuhodo received three Gold Cubes for AIG “Pride Jersey” in Product Design, including one in Design for Good – Product Design – Single, one in Innovation – Product Design, and one in Wildcard – Single or Series.
The work also won two Golds in Advertising (one in Art Direction – Press – Press/Print Advertising – Campaign, and one in Press – Newspaper – Campaign), two Golds in Fashion Design (one in Design for Good – Fashion Design – Campaign and one in Traditional – Sportswear/Activewear – Single), and one Gold in Brand/Communication Design, Promotional – Apparel – Single. It won a Silver Cube in Brand/Community Design, Innovation – Brand/Communication Design.
Hakuhodo Tokyo with Hakuhodo Products Tokyo and Hakuhodo i-studio Tokyo also won a Gold Cube for Hakuhodo “Brain Drool 2016 Archive” in Interactive, Craft in Online/Mobile – Art Direction – Single.
Dentsu Tokyo with Nissin Foods Holdings Tokyo and Geek Pictures Tokyo won an ADC Gold Cube for Nissin Foods Holdings “Akuma no Kimura (Demonically Spicy Ramen)” in Interactive, Social Media – Wildcard – Single. The agency was also awarded two Silver Cubes, four Bronze and 12 Merit for work on behalf of clients including East Japan Railway Company, The Hokkoku Shimbun, Kirin Brewery Company, Kobe Shimbun, Mitsubishi Estate Group and others.
good design company Tokyo with writing style Tokyo won a Silver Cube for I’ll “Packaging of “Tokyo Chocolat Factory” in Packaging Design, Food/Beverage – Food – Series, and Maru Tokyo won a Silver for Maru “Tools” in Publication Design, Books – Limited Edition/Private Press/Special Format – Single.
Republic of Korea — 1 Gold, 4 Silver, 2 Merit
Cheil Worldwide Seoul all five ADC Cubes awarded to agencies in Republic of Korea. Cheil Worldwide Seoul with Junpasang ProductionSeoul, Bounce Creative Seoul and Yonggamhan Production Seoul won a Gold Cube for “Firevase” on behalf of Samsung Fire & Marine Insurance in Product Design, Interior Design – Decorative – Single or Series. The work also won two Silver Cubes in Advertising (one for Innovation – Promotional Materials and one for Promotional Materials – Dimensional – Single) and a Merit in Brand/Communication Design, Promotional – Wildcard – Single
Working with IM FINE Seoul and Someday Spring Seoul, Cheil Worldwide Seoul won a Silver Cube for Seoul Metropolitan Government/Hope Bridge “DustSee” in Interactive, Data Visualization – Single. The agency, with Museum Film Seoul and Tiffany FilmSeoul, also won a Silver for Seoul Metropolitan Government “Peekaboo Mask” in Product Design, Children – Single or Series.
Two Merits went to Lawrence Kim Architect Seoul, one for City of Samcheok “Memorial in the Path” and one for Nature Conservation Agency of Latvia “Visitor Center in the Forest”, both in in Spatial Design – Conceptual / Unbuilt.
Singapore — 2 Merit
Black Singapore with Art-Zoo Singapore won a Merit for Art-Zoo Private Limited “Art-Zoo Inflatable Park 2017” in Spatial Design – Installation Design. Pictoglaze Singapore also won a Merit for Pictoglaze “Festive Art” in Illustration, Personal/Unpublished – Single.
Sri Lanka — 1 Silver, 1 Bronze, 3 Merit
Leo Burnett Sri Lanka Colombo, working with Leo Burnett Toronto, won all awards from agencies based in Sri Lanka. Their “Petal Paint” for JAT Holdings won a Silver Cube in Advertising, Innovation – Direct, a Bronze Cube in Product Design, Sustainable/Eco-friendly – Single or Series, and three Merits (one in Photography, Sustainable/Eco-friendly – Single or Series, one in Photography. Product/Commercial – Series, and one in Product Design, Design for Good – Product Design – Series).
Taiwan — 2 Merit
Approach Communications Taipei with Rhizome Operator Taipei and Giant Show Taipei won a Merit for Taipei 101 “New Year’s Eve 2019 Fireworks X Animation Show” in Experiential Design – Live Event. Monet Space Design Yilan County also won a Merit for LIAO “Essence of Light” in Spatial Design – Commercial Building.
Thailand — 1 Merit
W Shanghai with Illusion Bangkok won a Merit for Saamix/Ou Shang Hui Trading Co., Ltd. (Shenzhen) “Delete the Dirt” in Advertising, Out of Home – Transit – Campaign.
Global awards resultsADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It” on behalf of The New York Times. The stellar work also received Best of Disciplines honors in both Advertising and Motion/Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/Film Craft.
Top honors at the ADC 98th Annual Awards, based upon cumulative ADC Cubes and Merits won across all disciplines, are:
• Agency of the Year — TBWA\Hakuhodo Tokyo
• Network of the Year — TBWA Worldwide
• Boutique Agency of the Year — Akestam Holst Stockholm
• Design Studio of the Year — The New York Times Magazine New York
• Production Company of the Year — Furlined Santa Monica
• Brand of the Year — AIG
ADC 98th Annual Awards Best of Discipline winners are as follows:
• Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth” for The New York Times
• Brand/Communication Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
• Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace
• Fashion Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
• Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner
• Integrated: DDB Chicago “Broadway the Rainbow “ for Mars Wrigley Confectionery
• Interactive: Akestam Holst Stockholm Billboards Beyond Borders” for Reporters Beyond Borders
• Motion/Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times
• Packaging Design: TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters
• Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine
• Product Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
• Publication Design: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review
• Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa
• Typography: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand”” for Columbia Journalism Review
The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic.
The number of entries for the ADC 98th Annual Awards increased 11% over last year, received from 48 countries. There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries. The complete list of all ADC 98th Annual Awards winners sorted by agency can be downloaded here.
The ADC 98th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.
“Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock. “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling.”
Snapchat also served as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences. In addition, new ADC Annual Awards subcategories were created this year for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths.
Other sponsors of Creative Week 2019 include Facebook, Pinterest and Musicbed.
The ADC 98th Annual Awards awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org). The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.