Top music studio, Syn Music, has produced original music and sound design for the two new Toyota promos that were launched at the Shanghai Motor Show, held from April 20th to 25th. Both of the campaigns were directed by esteemed director Nobuyuki Tanii.
For the promo campaign for the Toyota IZOA and C-HR, the first two electric vehicles released in China, Syn composed the original score – a sleek and sophisticated electronic track with driving rhythm and explosive attitude.
Then for the Toyota Rhombus, Toyota’s latest battery-powered concept car, Syn created an original electronic soundtrack featuring chopped synths and distorted electric guitar, with unrelenting drums and percussion, complementing the stark futuristic visuals and overall “year 3019” feel to this campaign.
For both movies, Syn meticulously crafted sound design to fit the picture, creating an all-encompassing cinematic and hyper-real experience which is both aurally and visually stimulating.