TBWA\Thailand tells the story of what is torn apart when a tree is cut to highlight deforestation issue
TBWA\Thailand has released a new print campaign to highlight the deforestation issue in Thailand. The campaign is a collaboration with Surachai Puthikulangkura from Illusion CGI Studio and The Big Trees Project.
The three print executions in the campaign focus on the Deforestation topic that is a severe issue in Thailand right now.
Deforestation is spreading at the alarming rate of 5000 sq.km every year but “cutting down trees” is old news as local communities only see into the near future of sustaining their livelihood and they need land to do that. So no-one is talking Deforestation in Thailand.
TBWA\Thailand feels that if they can refresh and make the deforestation issue feel more sophisticated then it might become a conversation again.
Client: Big Trees Project
Digital Imaging: Illusion CGI Studio
Digital Imaging: Surachai Puthikulangkura
Chief Creative Officer: Veradis Vinyaratn
Executive Creative Director: Chanatthapol Tiensri
Creative Director: Rotrob Ramakomut
Associate Creative Director: Kanchat Chotewattanakul
Art Director: Sarayut Tangpongsiraprapa
Art Director: Pranod Thiangchaem
Copywriter: Panyaporn Sripatoomvaraporn
Copywriter: Arparkorn Jongjaipra
Business Director: Atawit Tragulmalee
Business Director: Sirinuch Supanurak
Account Supervisor: Pacharanan Sathavorn
Agency Producer: Tarinee Limthongskul
Agency Producer: Werawat Rangruktham
Traffic Co-ordinator: Thanyalak U-Suparb