This new McDonald’s print campaign from TBWA\Thailand is a big reminder that the Big Mac has been around for more than 50 years and there’s nothing more original than this iconic burger.
The year 1968 captured a number of delicious moments – from science, music, movies, sports, to culture. In this campaign TBWA\Thailand recognises those legendary moments that were big in 1968 through the lens of a Big Mac.
The first manned orbit of the moon; the release of “Hey Jude”; The birth of Hot Wheels; Manchester United’s historic European Cup win; first woman to light the Olympic torch; the premier of Space Odyssey sci-fi film; and the first interracial kiss on American TV are all celebrated.
Global Chief Creative Officer: Chris Garbutt
Chief Creative Officer: Veradis Vinyaratn
Chief Creative Officer: Gigi Lee
Executive Creative Director: Chanatthapol Tiensri
Creative Director: Pratchya Vilaipol
Art Director: Nunticha Punpeng
Copywriter: Panuntarat Chaipornkaew
Copywriter: Chinabun Sawattananond
Copywriter: Elissa Azizi
Designer: See Yan
International Business Director: Mark Petersen
Account Director: Pimruetai Akarawatsoonthorn
Senior Account Executive: Napasnan Thanakonrungwit
Agency Producer: Werawat Rangruktham
Retoucher: Visionary Bangkok