Asia picks up 19 Pencils on the second night of The One Show 2019: Best of show goes to Nike “Dream Crazy”
Dentsu Tokyo and SHA Inc. Tokyo have both won Gold Pencils on the second and final night of the One Show awards in New York. In total Asia won 19 Pencils at The One Club for Creativity’s 46th annual awards presentation.
Japan scored 2 Gold and 2 Silver awards with the golds going to The Hokkoku Shimbun by Dentsu Tokyo and “The Origin of Life” for BioClub Tokyo by SHA Inc. Tokyo
Hong Kong scored 2 Silver, 3 Bronze Pencils (all to Ogilvy for their KFC Hot & Spicy print campaign), with Indian agencies being awarded 1 Silver, 4 Bronze. Malaysia picked up a Bronze and Thailand went home with 4 Bronze.
The complete list of Pencil winners from Asia on the second night of The One Show 2019 is listed below.
Hong Kong — 2 Silver, 3 Bronze
Silver – Ogilvy Hong Kong “Dragster” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Poster – Single
Silver – Ogilvy Hong Kong “Shuttle” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Poster – Single
Bronze – Ogilvy Hong Kong “Dragster” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Magazine – Single
Bronze – Ogilvy Hong Kong “Hot & Spicy” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Magazine – Campaign
Bronze – Ogilvy Hong Kong “Hot & Spicy” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Poster – Campaign
India – 1 Silver, 4 Bronze
Silver – Taproot Dentsu Mumbai “Painted by Paint” for Dulux Paints in Print & Outdoor, Craft – Art Direction
Bronze – Blink Digital Mumbai “Alexa, Play My Song” for Amazon Echo in Interactive & Online, Online Advertising – Native Ads
Bronze – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Film, Television & VOD – Long Form – Single
Bronze – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Film, Online Films & Video – Varying Length Campaign
Bronze – Taproot Dentsu Mumbai “Paint Flow” for Delux Paints in Print & Outdoor, Experiential & Installations – Single
Japan – 2 Gold, 2 Silver
Gold – Dentsu Tokyo with J.C. Spark Tokyo and Amana Tokyo “72POSTERS for School Teams Participating in the High School Sumo Tournament” on behalf of The Hokkoku Shimbun in Print & Outdoor, Craft – Art Direction
Gold – SHA Inc. Tokyo “The Origin of Life” for BioClub Tokyo in Print & Outdoor, Craft – Typography
Silver – Dentsu Tokyo “Get Back, Tohoku.” for East Japan Railway Company in Print & Outdoor, Craft – Photography
Silver – Shiseido Co. Ltd. Tokyo “”Black and Red” for Shiseido Co. Ltd. in Print & Outdoor, Craft – Art Direction
Malaysia – 1 Bronze
Bronze – Leo Burnett Malaysia Kuala Lumpur “The Anti-Bullying Bullying Videos” for Voice of The Children in Film, Under 100K Budget
Thailand – 4 Bronze
Bronze – Greynj United Bangkok “Friendshit” for Kasikonbank Public Company Ltd. in Film, Online Films & Video – Long Form – Single
Bronze – J. Walter Thompson Bangkok with Dentsu X Bangkok, This is It Bangkok and Cinesound Bangkok “Narcos – The Censor’s Cut” for Netflix in Direct Marketing, Out of Home – Billboards & Transit
Bronze – Prakit Advertising Limited Bangkok with Visionary Group Bangkok “Genocide” for Staedtler (Thailand) in Print & Outdoor, Craft – Illustration
Bronze – TBWA\Thailand Bangkok with Le Photographe Bangkok and Visionary Group Bangkok “The All Nighters” for McDonald’s in Print & Outdoor, Craft – Art Direction
Top global winners for the second night of The One Show 2019
The One Show 2019 Best in Show honors, recognizing the single most outstanding work entered this year, went to Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland for Nike “Dream Crazy”.
This year’s top honors, based upon cumulative One Show Pencils and Merits won across all disciplines, are:
Agency of the Year – Wieden+Kennedy Portland
In-house Agency of the Year – Spotify
Network of the Year – DDB Worldwide
Creative Holding Company of the Year – Omnicom Group
Production Company of the Year – MPC
Client of the Year – Nike
Best of Discipline winners for the second night of The One Show were:
Creative Use of Data: McCann London with Craft/McCann London, Somesuch London and Twentyfour Seven Madrid “Football Decoded” for Microsoft Xbox
Digital Craft: 360i New York “Westworld: The Maze” for HBO
Direct Marketing: TBWA\Chiat\Day New York with Rebel & Rogue New York and Design by Disruption New York “Billie Jean King Your Shoes” for Adidas
Experiential & Immersive: FCB New York with O Positive New York “The Whopper Detour” for Burger King
Film: Droga5 New York “The Truth Is Worth It” for The New York Times
Integrated: Nike Beaverton with Wieden+Kennedy Portland, Park Pictures Los Angeles and Joint Portland “Dream Crazy” for Nike
Interactive & Online: VIRTUE Copenhagen “adDRESS THE FUTURE” for Carlings
Mobile: MullenLowe SSP3 Bogotá with Macarena Films Bogotá and Cainkade New York “My Line” for Ministry of Technology & Communication of Colombia
Print & Outdoor: Wieden+Kennedy Portland “Dream Crazy” for Nike
Social Influencer Marketing: adam&eveDDB London “#TrollingIsUgly” for The Cybersmile Foundation
Social Media: Wieden+Kennedy Portland “Dream Crazy” for Nike
The One Show 2019 special awards.
A jury of 10 leading global CMOs awarded the 2019 CMO Pencil to David Rubin, chief marketing officer at The New York Times, as a result of their selecting “The Truth Is Worth It” as the world’s single most impactful idea on a brand’s business from the past year. The jury picked the work, by Droga5 New York, from among this year’s 20 highest-scoring entries including Best of Discipline winners, narrowly beating out Nike “Dream Crazy” by Wieden+Kennedy Portland.
The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented adam&eveDDB London and client John Lewis & Partners London.
The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For both nights of The One Show 2019, 569 Pencils were awarded: 180 Gold, 178 Silver and 211 Bronze. A total of 19,445 pieces were entered this year from 73 countries.
A complete list of Pencil winners for this second night of The One Show can be viewed here: One-Show-2019-Friday-winners
The One Show awards are part The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, two nights of The One Show, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).