Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign

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Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign

To celebrate the 40th anniversary of Hong Kong Ballet, US-based Design Army conceived and designed a boundary-pushing brand campaign that reflects the passion and vision of the company’s artistic director, Septime Webre.

 

Through video and still photography, Design Army has merged ballet and pop culture into an eye-popping production told through Ravel’s Boléro orchestral piece.

From classic, to Hip Hop, to heritage, they told three stories through music and sound design that wildly reimagines ballet. Dancers on basketball courts blend grace with martial arts power inspired by Kung Fu films; fashion embraces trendy athletic wear; and Chinese grandmas with pompoms cheer in the stands.

The film goes on an unexpected and colorful journey – from the streets of Hong Kong, to majestic Victoria Harbor, and a traditional banquet hall.

VIEW THE VIDEO

Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign Design Army dances through the streets of Hong Kong for Hong Kong Ballet’s 40th Anniversary Campaign

Client: Hong Kong Ballet
Artistic Director: Septime Webre

Agency: Design Army
Co-Founder & Chief Creative Officer: Pum Lefebure
Co-Founder & Chief Executive Officer: Jake Lefebure
Sr. Art Directors: Heloise Condroyer, Mariela Hsu
Art Director: Gaby Hernandez
Sr. Designer/Animation: Dany Vo

FILM CREW
Director: Dean Alexander
Editor: David Grossbach
1st Assistant Director: Erin Winebrenner
Choreographer: Septime Webre
Assistant Choreographer: Luis R. Torres
Director of Photography: Andrew Strobridge
Producers: Mikyung Kim, MKIM & CO, Vivien Wong
1st Assistant Camera for Video: Kevin Chuen
2nd Assistant Camera for Video: Terence Chan
Gimbal Technician: Wong Cheuk Ming
Camera Production Assistant: Dorcas Ho
Drone: Rex Ngan (Hong Kong Professional Unmanned Aerial Vehicle Association)
Gaffers: Curtiss Li, Wong Wai Ming
Lighting Assistants: Theo Wong, Scott Wong, Sunny Sun, Au Tsan Wing, Michael Tang
Wardrobe Stylist: Christine de Lassus
Wardrobe Stylist Assistant: Lynn Serulla
Hair & Make up Director: Dale Johnson
Hair Stylist: Alistair Rae
Hair Assistants provided by BRUNEBLONDE: Cannis Chan, Sing Chan, Kid Lo, Marcus Leung, Andrew Hau
Make Up Artist: Megumi Sekine
Make Up Assistants: Marco To, Jacqlyn Tan
Props Stylist: Billy Lau, Flow Films
Props Stylist Assistant: Joanne Wong
Sound Design: Nylon Studio, Sydney
Colorgrade: Parker Jarvie, Company 3, New York
Retoucher: Kristen Monthei
Casting: Michael Pizzuto, TruWest Talent Agency
Extra Actresses: Nip Chan, Chen Feng Zhen, Dahlia Tse, Sylvia Wu
Interns: Alex Tam, Annie Yuen, Lexie Peterson, Manliza Chan
Drivers: Provided by Sidney Van Service and Shing Fung Construction Material
Equipment: Cinerent, Rent a Pro, RentACamera
Special Thanks: Mrs Deborah Hung
Venue Partners: Star Ferry, The Marine Department
Hong Kong Ballet is a Venue Partner of Hong Kong Cultural Centre
Hong Kong Ballet is financially supported by the Government of the Hong Kong Special Administrative Region