Paulo Correa elevated to creative director at Grey Philippines

Grey Philippines has promoted Paulo Correa to the role of creative director at the agency.

In his four years at Grey, Correa (pictured) has successfully handled clients like Wyeth, Sanofi, Gillette, Rockwell, Joy and Ambipur. His recognitions include Grey Global Creative Council, Ad Stars, Kidlat Awards, D&D Adobo Design Awards, Boomerang Awards, CMMA, and Global Effie Awards.

Correa, also an accomplished visual artist, has been inspired by the support of Grey’s creative philosophy of “famously effective,” which has always encouraged creativity and originality in their team players, with work that is effective in addressing their brands’ objectives. His strength lies in the design of ideas that encourage change in consumer behavior.

His talent led him to co-found _Revision Collective, a group of advertising creatives who showcase their creations through art exhibits in the Metro. He recently finished his 3rd solo exhibit at Nova Gallery Manila, entitled Fleeting Lines and Bygones, a series of visual conversations of an empath with its environment. His illustrations have been published in books and magazines, espousing the notion that advertising and art, work and passion, can smoothly co-exist.

Eugene Demata, Grey’s chief creative officer, extolled Paulo’s outstanding creativity which led to his promotion, and said, “His knowledge of the industry and invaluable experience with the company makes him an inspiration to all.”