Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicates the retailer’s commitment to providing high-quality fresh food with fast delivering service. Because fresh is the heart of their business.
Leo Burnett Thailand released this campaign to get attention, by showing a visual of the ocean containing many alive crabs, fish, and squids. All of them gathering on the right side and the ocean moving forwards in a very fast action.
The campaign consists of 3 posters in stores and also on Tesco Lotus delivery vans servicing around Bangkok.
Credits – Chief Creative Officer: Sompat Trisadikun. Creative Director: Pum Ketruangroch. Art Directors: Nares Lim, Smach Chotitat. Copywriters: Pum Ketruangroch, Bamee Sirikorn. Creative Group Head: Nares Lim. Account Manager: Tisirind Rochanapruk. Account Executive: Sawarin Juntaratip. Account Management Director: Vorrawan Silapusit