Seen+Noted: Tesco Lotus seafood is not only fresh, it’s fast

Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicates the retailer’s commitment to providing high-quality fresh food with fast delivering service. Because fresh is the heart of their business.

Leo Burnett Thailand released this campaign to get attention, by showing a visual of the ocean containing many alive crabs, fish, and squids. All of them gathering on the right side and the ocean moving forwards in a very fast action.

The campaign consists of 3 posters in stores and also on Tesco Lotus delivery vans servicing around Bangkok.

Credits – Chief Creative Officer: Sompat Trisadikun. Creative Director: Pum Ketruangroch. Art Directors: Nares Lim, Smach Chotitat. Copywriters: Pum Ketruangroch, Bamee Sirikorn. Creative Group Head: Nares Lim. Account Manager: Tisirind Rochanapruk. Account Executive: Sawarin Juntaratip. Account Management Director: Vorrawan Silapusit