How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Microsoft Japan/ Microsoft HoloLens, Microsoft Azure
Momentum Worldwide Japan
To demonstrate Microsoft Azure’s capabilities, Momentum Worldwide built the world’s largest mixed reality experience, Godzilla Nights, transforming downtown Tokyo into a virtual battlefield for seven days. Godzilla Nights was huge in scale with a 118.5 meter Godzilla hologram rendered across 58,000 square meters of city environment, utilizing haptics, live actors, interactive stages and voice controlled weapons, built over four months of production.
Godzilla Nights had 95,900 visitors over seven days, attracted coverage from 150 outlets, garnered 30 million impressions, contributing to an earned media value of ¥252,916,000 (US$2,260,000), all done with no paid media.
Mondelez Japan /Halls Ex Hyper Mint
Fast, fast, fast, while on the go! The animation demonstrates the efficacy of Halls, giving you a refreshing and decongesting blast in just 5 seconds. This campaign lived on Japan’s 115 train platforms on 220 monitors. For anyone who knows Japan’s trains, they are very frequent and people move through their daily commutes at great speed. To mirror this, we created 4-6 second media bytes that played between train transfers and the famous fast loading and unloading of passengers.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email firstname.lastname@example.org with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.