Asia has walked away from this year’s D&AD Awards presentation with 4 prestigious Yellow Pencils. Grey India, Tencent China, Dentsu Inc Tokyo and Hakuhodo Inc Tokyo were all successful.
In addition, Asia picked up 16 Graphite Pencils. A total of 720 Pencils were awarded overall, including 6 rare Black Pencils. There were 58 Yellow Pencils (4 to Asia); 196 Graphite Pencils (16 to Asia); and 460 Wood Pencils.
Yellow Pencil from Asia were:
“We Remit” in Digital Design by Tencent China
“Sehat Ka Batua” – The Health Purse in Graphic Design by GREY India
“Heartland 365” for Kirin Brewery Company in Illustration by Dentsu Inc Japan
“The 60-year History of Nissin Foods” for Brand Expression in Print by Hakuhodo Inc Japan
The 16 Graphite Pencil winners from Asia were:
Unilever Pond’s Men Lightning Oil Scrub “Bodybuilder” for Film Advertising by Ogilvy & Mather Singapore
BÉTON BRUT “THE BRUTALIST” for WERK Magazine by Work Singapore
“Back To The Stars” 2D Cel Animation by Saatchi & Saatchi China
“Old Trades of Jiangsu” Book Design by Shanghai Artron Art Printing Co China
“The 9th National Book Design Art Exhibition Excellent Works Collection” Book Design by Nanjing Han Qing Tang Design China
“The Memory of Nanjing Yangtze River Bridge” Book Design by Jiangsu Phoenix Literature and Art Publishing China
“Wuhan Panlong Plaza Yinxing Cinema” Spatial Design by One Plus Partnership Hong Kong
Save Street Child Sidoarjo “Clever Cash” Experiential by Hakuhodo Indonesia
WWF Japan “#ANIMAL_SELFIE” Press & Outdoor by CHERRY/ADK Japan
Nikkei “Sensibility” in Graphic Design by Dentsu Inc Japan
Kobe Newspaper “Since 1995” Magazine & Newspaper Design by Dentsu Tokyo
Kobe Newspaper “Since 1995” Art Direction by Dentsu Tokyo
Shiseido “The Party Bus” Cinematography by Tower Film
“Tokyo Copywriters Club” Graphic Design by Dentsu Inc Japan
Berger Paints “Truck Art Childfinder” for Illustration by BBDO Pakistan
Staedtler Highlighter Pens “Genocide” for Illustration by Prakit Advertising Thailand
Voiz Waffle Chocolate “The Secret” for Film Advertising by Ogilvy Thailand
As to the top awards of the night, Droga5 New York was awarded a Black Pencil in TV Commercial Campaigns and Furlined was also awarded a Black Pencil in Writing for Film for the New York Times campaign “The Truth is Worth It”. A campaign, which looks to shed light on the rigor behind the journalism, unveils the lengths reporters go to find the truth.
BWM Dentsu Australia also took home a Black Pencil in Digital Design for its Project Revoice campaign for The ALS Association. Project Revoice is a digital voice clone that integrates with text-to-speech devices, giving people with ALS (Motor Neurone Disease) the ability to speak in their own voice, even after they physically can’t.
Wieden + Kennedy Portland claimed one Black Pencil in Integrated for its Dream Crazy campaign for Nike, led by the controversial NFL quarterback Colin Kaepernick, which, on the 30th anniversary of “Just Do It”, celebrated athletes who dreamed crazy, featuring household names like Serena Williams to a girl on a high-school football team.
Other Black Pencil awarded work included:
• Xbox Adaptive Controller by Microsoft won one Black Pencil in Product Design for a unified hub for devices that helps make gaming more accessible, that was designed primarily to meet the needs of gamers with limited mobility.
• Viva La Vulva by Somesuch and AMVBBDO London for Libresse won one Black Pencil for Direction with their campaign designed to foster an open, positive culture to enable women to feel proud and comfortable about talking and caring about their genitals.
Although not awarded with a Pencil at the D&AD Awards Ceremony, an additional 889 entries made the Shortlist this year. Announced live throughout judging (18 – 20 May), the D&AD Awards Shortlist was introduced in order to acknowledge the volume of high calibre submissions that, even if they didn’t win a Pencil, were in close consideration.
D&AD CEO Tim Lindsay commented, “It has been another outstanding year for global creativity, with entries received from 73 countries. The theme for this year’s festival has been “Shaping the Future” and that’s very much been reflected in the campaigns we’ve had the privilege of seeing, many of which attests to the power of creativity to help build a better future. The work I have seen has been fantastic and everyone on the jury and everyone who has seen the final list of Pencil-winning work has been knocked out by the quality. It is a hugely encouraging sign for the buoyant and vibrant direction of our industry.”
Companies of the Year
Top 3 Advertising Agencies of the Year are:
• Droga5 New York – D&AD Advertising Agency of the Year 2019
• adam&eveDDB London
• McCann New York
Top 3 Design Agencies of the Year are:
• Jones Knowles Ritchie – D&AD Design Agency of the Year 2019
Top 3 Production Companies of the Year are:
• Academy Films – D&AD Production Company of the Year 2019
Top 3 Clients of the Year are:
• Apple – D&AD Client of the Year 2019
• The New York Times
Results by country
United States topped the country rankings – with the United Kingdom coming in second and Germany third.
This year also saw an additional 17 Pencils awarded to “Next” winners. Next is a new D&AD Award subcategory for 2019, introduced in order to recognise individual creatives, designers and crafts practitioners who have worked for no more than three years in the creative industries.
The two winners of this year’s Collaborative Award were adam&eveDDB London and John Lewis & Partners (Advertising) and Design Bridge and Fortnum & Mason (Design). The D&AD Collaborative Award, launched this year, is a special award for client collaborations to applaud brave and innovative collaborations between clients and agencies alike. The award is designed to celebrate collaborations which have produced a successive body of work achieving outstanding creative excellence and success over a number of years.
This year the President’s Award, the highest D&AD accolade reserved for a chosen few from the creative world, goes to artist and stage designer Es Devlin.
D&AD President Harriet Devoy commented, “I am delighted to present this year’s D&AD President’s Award to the unique talent that is Es Devlin. For over two decades she’s designed sets for the world’s leading theatre and opera companies. And her creations for the biggest artists in music mean her work has shaped the Instagram memories of millions. Her craft is incredible. Its scale, awe-inspiring. She turns spaces into spectacles and makes magic happen in front of our eyes. She doesn’t just break the fourth wall, she shatters it in ways no designer has before.”
D&AD will announce Network of the Year and regional rankings in early June 2019.