Cannes Contender: Geometry Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Popo’s Kitchen
Uber Eats
Geometry Hong Kong

Although living in a food paradise, Hong Kong’s young people usually order trendy, international cuisines when ordering food delivery. And traditional homemade food is increasingly forgotten. So Uber Eats partnered with Geometry Hong Kong and an established restaurant chain Gingko House to create a virtual restaurant called Popo’s Kitchen. The restaurant worked with a number of PoPos (grandmothers in Cantonese) who shared their home food recipe.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.