London International Awards (LIA) has announced the jury presidents for the 2019 Chinese Creativity Awards.
Entering its third year, the Chinese Creativity Awards honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. The work is judged in its original format as it was released in the marketplace.
This year the elite juries will have the task of choosing Gold, Silver and Bronze winners to take home the coveted Red LIA specially designed for the Chinese language market.
This year, as in past years, the Chinese Creativity juries will convene in Las Vegas alongside the LIA Global juries. All rounds of judging are done on-site at the Encore-Wynn Hotel. And every judge is required to see every piece of work in their respective media.
2019 Chinese Creativity Jury Presidents:
Branded Entertainment & The NEW:
Leong Wai Foong, Chairman & Chief Creative Officer at BBDO Greater China
Leong has won numerous creative and effective awards both domestically and internationally. He is passionate about elevating China’s advertising industry so shares his knowledge and experience at industry events and educational institutions.
Erh Ray, Chief Executive Officer at BETC/Havas Brazil
During his 28-years career in advertising, Erh’s work has been awarded at all the key Brazilian and international festivals – including Cannes Lion, London International Awards, Clio, FIAP, One Show, and New York Festival. He has had more than 40 campaigns published on ‘Archive’ magazine.
Woon Hoh, Chief Creative Officer at Hakuhodo Asia Pacific
Hoh is currently devoting his time to young talent – nurturing and building teams across Malaysia, Indonesia and Singapore to deliver a superior creative product and cutting edge thinking. Since its inception six years ago, Hoh has led his teams in the HAKUHODO offices under his purview to win many major awards.
Integration & Marketing Effectiveness:
Sheena Jeng, Chief Creative Officer at McCann Worldwide Group
With more than 20 years experience in Greater China, Jeng has been awarded at many international shows. She has been named as “China’s Top Female Advertising Professional’ and ‘Taiwan’s Best Advertising Professional’.
Print & Poster:
Keith Ho, Chief Creative Officer & Managing Director, DDB Hong Kong
Keith is a multi-award winner with an impressive creative track record. Keith Ho has worked on some of the biggest brands in Hong Kong – Hang Seng Bank, HSBC, Hong Kong Tourism and Microsoft.
Production & Post Production:
Liao Yong Jun, General Manager at TPSS Production Beijing
Liao has been honored as one of the top 30 Chinese advertising film directors. He has won several international film awards including the Venice Film Festival
Carol Lam, President & Chief Creative Officer, Leo Burnett Greater China
Carol is a well-known creative tasked with leading Leo Burnett to new heights. Prior to her China venture, she has been credited for her global work on Cathay Pacific.
The call for entries to LIA Chinese Creativity Show is now open. Judging is from 2nd – 6th October 2019. Results will be announced on 4th November 2019.
Each Chinese Creativity Statue Winner will be assigned point values that will be added to the LIA rankings for LIA Global of the Year and Regional of the Year Awards. Chinese Creativity Winners are also included in the Campaign Brief Rankings.
For more information, go to www.liachina.com.