Cannes Contenders: Leo Burnett Sri Lanka
How will Asia-Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Petal Paint
Leo Burnett Sri Lanka
In the Buddhist nation of Sri Lanka, flowers signify the impermanence of life. Their highest purpose is to be presented as an altar offering. But due to the high volume of daily worshippers, these flowers offered at temple altars get discarded within minutes. This results in millions of such fresh flowers offered at temples getting wasted daily.
By extracting the pigments in these temple flowers, we created Petal Paint. A range of safe, long-lasting paints and used them for the creation and restoration of temple art. The paint was extracted in five colours – blue, yellow, red, white and orange – which represent the 5 colors of the halo that emanated from the Buddha when attaining enlightenment. Through Petal Paint, flowers at temples offered have now gained a new purpose beyond a single offering, making them live forever on temple walls, in an eternal incarnation that will never fade away.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.
