Five Brand Directors join the account service team at TBWA Singapore

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Five Brand Directors join the account service team at TBWA Singapore

TBWA\Singapore has boosted their account service department with a series of brand lead appointments to support the agency’s recent growth.


Corinne Yong, Lins Khoo and Jeanette Tan join as Brand Directors on the TBWA Regional Business portfolio which has doubled in the past 12 months. Regional brands include Manulife (Singapore and regional), Geneco, Hilton, Abbott Diagnostics, Blackmores and PlayStation.

Corinne Yong (above right) brings over 20 years brand management experience locally and the region, working in agencies and marketing companies and building her integrated and social portfolio. She has worked across the automobile, FMCG and mobile industry and with brands that include Johnson Controls, Bridgestone, Twentieth Century Fox and Samsung Mobile.

Jeannette Tan (above left) has worked in brand management across the development of B2B and B2C above-the-line, digital, and social media campaigns both locally and in the APAC region. Brands in her portfolio include Samsung, Intel, Nikon, Mattel, and MGM resorts. With a background in visual design, Tan also represented Singapore in the Cyber category at the Cannes Young Lions in 2015.

Lins Khoo (above middle) brings with her a wealth of B2B and B2C brand management experience namely in the telco sector, having recently worked on both the Starhub and Singtel brands in previous agencies. Khoo also contributes to the regional new business development portfolio.

Five Brand Directors join the account service team at TBWA Singapore

To support the Standard Chartered business, the agency has appointed two brand leads. Benoit Freyburger joins as Group Brand Director on the global Standard Chartered business.

Freyburger (above right) has spent the past 16 years working across B2B, B2C and digital campaigns with brands that include Unilever, Infiniti, Microsoft, Vogue and Holcim across the Middle East, Europe and Asia markets. He was most recently at TBWA\RAAD in the UAE.

Shannon Elizabeth Wee (above left) joins as Brand Director on the Singapore Standard Chartered business. Wee brings a wealth of experience in senior roles across brand building, digital and design strategy. She has worked across brands that include DBS Bank, EDB, STB, Glico Asia Pacific, Pernod Ricard, Cathay, and Keppel and was most recently Business Manager at TSLA.

Ara Hampartsoumian, CEO, TBWA Singapore said: “Each of these individuals are exceptional in that we rely on them to manage our client’s business and lead internal teams to deliver the best of TBWA’s products and services. They come with the right experience and talent. We are lucky to have them on board.”