ACT Responsible to reveal ‘Great Ads for Good’ at Cannes Lions International Festival of Creativity

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ACT Responsible to reveal ‘Great Ads for Good’ at Cannes Lions International Festival of Creativity

ACT’s 18th exhibition will be revealed on Monday 17 June (opening 10:00). It will showcase 82 of the most innovative ideas in support of good causes, responsible behaviour and sustainable development by 69 agencies from 30 countries. This is an opportunity for agencies to celebrate advertising’s best side at the most prestigious event in the industry.


Creativity allows important messages to be delivered in a powerful and effective way. This exhibition promotes causes endorsed by ACT, but also raises the awareness of these issues to people outside the advertising community. This year, we have seen a large rise in the number of environmental campaigns, in particular those discussing the damages of plastic pollution. Other themes such as gender equality, homelessness and illness also stand out.

The exhibition is divided into four themes (print and video): Environment — plastic pollution, climate change, protecting biodiversity; Human Rights — gender equality, LGBT rights, fighting exploitation; Solidarity — poverty, collective responsibility; Education — road safety, diseases, promoting tolerance.

ACT congratulates all participating agencies for their outstanding work promoting good.

All visitors are invited to take part by voting for their favourite campaigns at the event or online. Voting closes Wednesday 19 June at 18:00. This year’s Tributes Celebration of Champions of Good and of Creativity for Good will be held on Thursday 20 June at RTL AdConnect Beach (C Beach | la Croisette). This occasion honours the people who have played leading roles in advancing social and environmental causes through personal contributions or awareness campaigns. We will also recognise agencies for their outstanding creative campaigns that discuss major issues.

Says Hervé de Clerck, dream leader, ACT Responsible: “This is not an award, nor a competition and there is no winner. The goal of this tribute is to acknowledge those champions of good, highlight clever and creative programmes, share good practice and inspire others.”