Cannes Contenders: Ogilvy Sri Lanka

How will Asia-Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Perfetti Van Melle
Happydent “Whitest White”
Around the world, a regular visit to the dentist is considered a tedious but necessary practice. In Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit. On the other hand, you can get ‘whiter than white’ teeth by just chewing Happydent gum.