Powerful new print work out of DDB Mudra Mumbai highlights the fact that hashtags don’t heal. The campaign is shortlisted in the Print & Publishing category at Cannes Lions.
The new Khalsa Aid campaign plays on social media users fondness for using hashtags to express their outrage or concern at confronting stories or pictures, and points out that these hashtags don’t heal. To really make a difference donations to Khalsa Aid is needed.
The campaign of three executions uses actual hashtags as shared on social media with actual pictures from Syrian war-inflicted areas.