Seen+Noted: DDB Mudra Mumbai reminds people that hashtags don’t heal
June 16 2019, 5:31 pm | | 3 Comments
Powerful new print work out of DDB Mudra Mumbai highlights the fact that hashtags don’t heal. The campaign is shortlisted in the Print & Publishing category at Cannes Lions.
The new Khalsa Aid campaign plays on social media users fondness for using hashtags to express their outrage or concern at confronting stories or pictures, and points out that these hashtags don’t heal. To really make a difference donations to Khalsa Aid is needed.
The campaign of three executions uses actual hashtags as shared on social media with actual pictures from Syrian war-inflicted areas.
3 Comments
Now we need someone to create a campaign on “print ads wont heal”.
1. Indian agency making an ad (print) related to Syria 🙂
2. Visual pun of hastag on such a serious issue 🙂
3. using most gruesome images then photoshop it more to get Jury’s attention (which they managed) 🙂
4. God knows where it got released, who is the TG (sorry its Cannes Jury), why they did it, who paid for it?? 🙂
5. BTW social media is not to solve issue like this but to blow up the news/issue so that everyone notices – conceptual problem 🙂
6. and finally its not a good ad… copy and idea is lame 🙂
But Cannes Jury who are themselves entered scam/fake ads can’t ignore it 🙁
They will be really proud to lift the metal on the stage 🙁
P&G, Unilever – Pls humiliate ad agencies more on their agenda to just win a Cannes by doing fake ads and doing bad real work 😉
These comments seem to have come from a jelous ex. Someone who himself couldn’t do a thing but has opinions for the world.
Get a Job!