Wunderman Thompson Bangkok nabs Silver Lion and Cheil Hong Kong Bronze in Cannes Outdoor Lions
It was a very sparse showing for Asia this year in the Cannes Outdoor Lions with just one Silver and one Bronze coming our way.
Wunderman Thompson Bangkok shone in the category with a Silver Lion for their “Narcos: The Censor’s Cut” for Netflix.
Cheil Worldwide Hong Kong bagged a Bronze Lion for their Chupa Chups poster campaign “Homework, Music, Tidy-up”.
A total of 2,389 entries from 66 countries were entered with 65 campaigns winning Lions. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.
The Outdoor Grand Prix went to Nike Dream Crazy “Colin Kaepernick” by Wieden + Kennedy Portland ‘Nike Dream Crazy | Colin Kaepernick’ for Nike, and extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.
Jury President, John Patroulis – Worldwide Chief Creative Officer, Grey, Global, said: “This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society.”
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