Grey India and Hakuhodo/TBWA Hakuhodo Tokyo the only winners from Asia across Entertainment Lions categories
The Entertainment track at Cannes this year was a barren place for Asian agencies. Asia produced no winners across the Entertainment Lions and the Entertainment Lions for Sport categories. In Entertainment Lions for Music we had more success with a Silver and Bronze Lion.
Grey India’s “Barbershop Girls: Shaving Stereotypes” for Gillette picked up the Silver Lion and Hakuhodo Tokyo/TBWA Hakuhodo Tokyo’s “Sound Free Concert” for Japan Philharmonic scored a Bronze Lion in the Entertainment Lions for Music category.
Celebrating creativity that turns content into culture, 830 entries were submitted to the Entertainment Lions with 27 entries picking up a Lion – 1 Grand Prix, 3 Gold, 10 Silver and 13 Bronze Lions were awarded.
UM Studios, New York won the Grand Prix for Johnson & Johnson’s ‘5B’, a feature film showing how powerful nurses are.
Jury President, Scott Donaton, Global Chief Creative & Content Officer, Digitas, Global, said: “5B is a brave idea and a beautiful story that’s brilliantly crafted. It can – and will – stand as a piece of great entertainment as well as an example of bold marketing. We need more stories like this, stories that make people care, that reflect a brand’s values and that point the way forward for our industry.”
In Entertainment Lions for Music a total of 391 entries, celebrating creative musical collaborations and original music content were submitted. 14 Lions were awarded: 2 Grands Prix, 2 Gold, 3 Silver and 7 Bronze Lions.
Doomsday Entertainment, Los Angeles won the Music Content: Excellence in Music Video Grand Prix for ‘This Is America’ for Childish Gambino which looked at the representation of black people in America and the prejudices they faced. The second Grand Prix in this category awarded for Community: Fan Engagement/Community Building, was awarded to AKQA São Paulo, the first Entertainment Lion for Music Grand Prix for Brazil, for ‘Bluesman’ by Brazilian rapper Baco Exu Do Blues, aiming to unify audiences in the quest for equality and peace.
Entertainment Lions for Sport is a new category launched this year. It celebrates creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. 702 entries were entered with a total of 29 Lions awarded: 1 Grand Prix, 4 Gold, 10 Silver and 14 Bronze Lions.
The first ever Grand Prix has been awarded to Wieden+Kennedy Portland for Nike’s ‘Nike Dream Crazy’, which leverages the power of sport to move the world forward.
This is the second Grand Prix they’ve won at Cannes, having earlier won in the Outdoor Lions Billboards category. The jury, led by Steve Stoute, Founder & CEO, Translation Enterprises noted that many of the work judged centered around diversity and inclusion in sport, and in particular women in sports with a call to action to fight back against gender bias.