Leo Burnett Mumbai, BBDO Pakistan and Tencent Shenzhen take home Silver Lions from Cannes PR competition

The Cannes PR Lions category has reaped 3 Silver Lions and one Bronze Lion for Asia. Leo Burnett Mumbai, BBDO Pakistan and Tencent Shenzhen were Silver winners.

Leo Burnett Mumbai won for HDFC Blood Donation Camps “#stopmithani”.

BBDO Pakistan won for “Truck Art Childfinder” for Berger Paints.

Tencent Shenzhen won for Tencent Foundation – China Organ Donation Administrative Center “A Team of One”.

A Bronze Lion was awarded to Dentsu Webchutney Bangalore for “Uri: The Surgical Strike”

In the PR Lions, which celebrate the craft of strategic and creative communication, 1,857 entries were received and 55 Lions awarded: 6 Gold, 22 Silver and 26 Bronze.

Scholz & Friends Berlin were awarded the Grand Prix for ‘The Tampon Book: A Book Against Tax Discrimination‘.

The work was created in protest against the unfair taxation of feminine hygiene products, still considered luxury goods and taxed at a higher rate in Germany.

PR Lions Jury President, Michelle Hutton, Managing Director, Global Clients, Edelman, commented, “We are proud to have chosen “The Tampon Book” a book designed to highlight tax discrimination. At its core we believe it is a perfectly formed public relations campaign – from conception of the idea, to the impact it delivers. It represents a modern take on communications combining creativity and the art of PR. It is a call out to the creatives of the world to show public relations has some of the most interesting challenges. It demonstrates that a campaign that sets out to change law can be ‘super-powered’ though creativity.”

VIEW THE PR WINNERS