To launch it’s MT15 motorbike, Yamaha and TBWA\Thailand tapped Genuine Music to collaborate with Thai hip hop megastar TwoPee and Kahn Bang Bang Bang.
The full music video “Come Alive” has quickly garnered more than six million views on YouTube for the brand. Thirty and fifteen second television versions broke on the same day for the hugely successful launch.
“The global nature of the project really made it unique and it was awesome to see it all come together in such a big way” says Genuine Music founder and producer John Ferreira.
TwoPee and Kahn Bang Bang Bang in Bangkok exchanged vocal melodies and hip hop arrangements with John at the Genuine Music Chicago studio. Mark Walker recorded the live drums in Boston and Johnny Monaco added some guitar parts in Chicago.
The final mix was at Pressure Point studios (in Chicago) with Ferreira and sound engineer Steve Kovacs. Ferreira traveled to Cinesound Studios in Bangkok did the final mixes for broadcast with agency and client teams.
Director Tiratus Phaesuwan brought the film to life, providing the perfect story for the powerful music track.
Genuine Music is a global music company with offices in Chicago and Bangkok and has been responsible for creating music for big brands around the world – including the game-changing Coors Light “Twins” work that became a North American anthem and part of pop culture.