Lotto New Zealand has today launched Lost, the fourth instalment in its Imagine series, which began with 2015’s hugely successful Pirate Ship, followed by the poignant Mum’s Wish in 2016 and multi-award winning Armoured Truck in 2018.
In this instalment, DDB New Zealand has crafted the story of a flight attendant who wins Lotto while away from her family, only to lose the ticket. We follow her journey from the moment she realises it’s gone.
Carrying on the Imagine series’ themes of family, friendship and support, Lost conveys the feeling of everyday magic we’ve come to expect from the series.
DDB chief creative officer Damon Stapleton says the objective of Lost was to create an emotive story that New Zealanders can relate to as much as they have with the rest of the Imagine series.
Says Stapleton: “With the ongoing success of the Imagine platform, we were excited to see where we could push the series. Kiwis love a story that’s based on family and togetherness, but I also think it’s that magical surrealism we’ve captured in each instalment that makes it so memorable.”
Established in 1987, Lotto NZ gives Kiwis the opportunity to enjoy the fun of a Lotto win – big or small – with their family and friends every Wednesday and Saturday night. Lotto NZ believes in the importance of quality time and celebrating the good and generous Kiwi spirit.
Lotto NZ’s chief marketing officer Annemarie Browne says Lost strikes the perfect tone: “This latest story in the Imagine series has again reflected how Lotto NZ feels about generosity, caring support from family and friends, and shows how remarkable the experience of winning Lotto can be.”
The Lost TVC will roll out with 90” and 60” versions.
Client: Lotto NZ
Annemarie Browne – CMO
Leah Neilson – Head of Marketing
Genna Duff – Senior Marketing Communications Manager
Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Creative Director: Mike Felix & Brett Colliver
Lead Business Partner: Kate Lines
Business Director: Haylee Killip
Account Manager: Sam French
Planning Director: Rupert Price
Planner: Annika Fyfe
Executive Producer: Judy Thompson
Senior TV Producer: Samantha Royal
Production Company: Scoundrel
Executive Producer: Adrian Shapiro
Producer: Nikki Smith
Director: Tim Bullock
DOP: Germain McMicking
Offline editor: Adam Wills
Colourist: Pete Ritchie
Post production online: Blockhead VFX
Composer: Cam Ballantyne
Sound Mix: Shane Taipari, Franklin Rd