Geometry Hong Kong has appointed Lisa Glasgow as Executive Creative Director. Glasgow’s career started in Hong Kong 25 years ago and she has had a thoroughly interdisciplinary journey from Asia to London and back to Asia again.
Previously as Regional CD at Mullen Lowe Singapore for the Dirt is Good laundry account, her team won the account globally, secured major international creative awards and helped the client become the No.1 Global Laundry brand.
From mass broadcast media to digital to packaging design, Lisa’s passion has always been for the unexpected media solution whether that be creating the world’s first moving taxi billboards or Levi’s instore photocopy machine circa Tokyo 2000, it’s no wonder she finds her fit within Geometry Hong Kong.
Glasgow commented: “It’s true that activation has always been part of my approach. Geometry is not only media neutral, it’s about continually finding new ways to meet the customer on their brand journey. All touch points and if there isn’t one, we invent it. I love that!”
Anne Vanlaeys, MD of Geometry Hong Kong, added: “Finding the right ECD for any Agency is always a quest. A quest for chemistry, a quest for energy, a quest for brand building and a quest for creative excellence. Lisa is one of the too few female ECDs in the region that has all the qualities to grow her teams and elevate our client work. I am thrilled to have her on board.’