Nanfu Battery Co. is an alkaline battery manufacturer and supplier in China. The company wanted to enhance its brand name tasked The Nine Shanghai to produce a new series of print ads.
Nanfu Battery products are known for their ability to provide extraordinary power, and that kind of energy reminds us of people with great physical power.
In the press campaign The Nine chose the characters of Shaolin Kungfu monks and sumo wrestlers to demonstrate the power of Nanfu Batteries.
Executive Creative Director: Jody Xiong
Art Director: Jody Xiong
Copywriter: Candy Chen
Illustrator: Mo Hu
Retouching: Liu Junhao, Wang Nanfei, Shi Liang