Wieden + Kennedy Shanghai releases new Nike China work that pushes top Chinese athletes further
June 28 2019, 10:30 am | | No Comments
Nike China has showcased a number of incredible Chinese athletes in its latest spot, entitled ‘Further Than Ever.’
Created by Wieden + Kennedy Shanghai and produced by Academy Films, the sleek new Nike film gets into the minds of a range of athletes – showing how they’re capable of overcoming doubts, judgement, and pessimism.
Directed by Ian Pons Jewell, the spot proves that ‘Each time they say ‘you’re going too far’ … push further.’