Australian based Fusion Group takes majority stake in Tokyo + Hong Kong based Eat Creative

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Australian based Fusion Group takes majority stake in Tokyo + Hong Kong based Eat Creative

Fusion Group accelerates its expansion plans for APAC by taking a majority stake in Tokyo and Hong Kong based Eat Creative, an independent brand and communications agency.


The investment will bring additional depth in brand thinking, creative strategy and marketing communications to the Australia-based group.

The International Fusion Corporation has taken a majority stake in the Tokyo and Hong Kong based brand and communications agency, Eat Creative.

The investment will provide Fusion with a differentiated marketplace position, expanding its service offering across the APAC region as well as a presence within Japan.

Fusion group has enjoyed 14 years of solid growth and today combines 10 leading agencies with global reach and procurement capabilities. With its ambition to transform the retail experience, the group’s services range from strategic intelligence, brand consultation and creative strategy to localised marketing solutions and execution. Today’s announcement brings Fusion another step closer to providing a consolidated service offering for businesses across the APAC region.

Says Simon Norman (right), CEO and founder of Fusion: “We’re excited to have Eat join the Fusion family. Broadening our international reach ensures we are always at the forefront of global retail trends and that our clients receive the benefits of an exceptionally diverse and innovative team who can think locally, yet scale across the region.”

Founded in Tokyo 2000 by Alison Jambert, Ayako Chujo (centre) and Steve Martin (left), Eat Creative is a cross-culture branding and communications agency. Eat provides consultation and creative strategy for global companies looking to engage in the Japanese and broader Asian markets, as well as Japanese brands looking to communicate more effectively on the International stage.

Says Alison Jambert, director and founding partner, Eat Creative: “The growth of Asian economies is phenomenal, and there has never been a greater need for brands to communicate their stories creatively and intelligently cross market and cross culture. We’re excited about our relationship with Fusion, which will allow us to expand the range of services we can provide our clients, wherever they are based in the region.”