Clemenger BBDO has been crowned as the Asia Pacific winner of Amazon’s inaugural Alexa Cup, a global competition challenging companies to strategise, prepare, build and pitch an Alexa skill with a go-to-market strategy that solves a business problem in a category.
The APAC win follows the agency’s win of the Australian and New Zealand round, which then saw the team go up against the Asia region finalists, Japan and India for the opportunity to pitch in person on the main stage at the Global VOICE Summit in Newark, New Jersey in July against the winners of the Americas and European regions for the chance to be crowned the global winner.
The competition has rolled out globally, including APAC, and Australia and New Zealand, with four ANZ companies making the shortlist based on the quality of their ideas, experience and capability in developing voice-based work.
Clemenger BBDO’s winning idea uses AI to deliver self-affirmation and foster human connection to aid sufferers of anxiety in the community.
Says Ben Kidney, managing partner and director of interactive, Clemenger BBDO: “Voice is set to revolutionise the way in which we engage with technology, search on the internet, and the way people connect with brands. We’ve been on an enablement journey over the past 12 months, combining brilliant strategic and creative firepower with world-class experience architects and technological capability to help our clients capitalise on the huge opportunity that voice represents.
“We’re honoured to have won the APAC competition and looking forward to going up against the best in the world at the Global VOICE Summit and would like to thank the Alexa skills Australia team for their support throughout the journey.”
Says Kate Burleigh, country manager for Alexa Skills ANZ: “The Alexa Cup is about fostering the best ideas from agencies across Australia and New Zealand for a branded skill experience. The Clemenger BBDO team made great use of Alexa’s developer tools and applied creativity to a real human problem to deliver a great voice-driven customer experience, and we’re now excited to see them represent Australia in future rounds and see the skill come to life.”