Publicis Groupe has announced the formation of North Asia as a region, comprised of China, Hong Kong, Taiwan, Korea and Japan.
Effective immediately, Jane Lin-Baden (pictured), currently Managing Partner of Publicis Groupe APAC, in addition to her existing remit, will assume direct responsibility for the North Asia region. She will continue to be based in Shanghai, reporting to Loris Nold, CEO of Publicis Groupe in APAC & MEA, who is based in Singapore. All in country leadership teams across Greater China, South Korea and Japan will be reporting directly to Lin-Baden.
Nold said, “North Asia is a critical region for us. I cannot think of a better leader than Jane to take this exciting challenge on. Our main focus is to partner with our clients in their transformation and I see a tremendous opportunity for us to better leverage our digital firepower, our content, production and digital business transformation offering across these markets for the benefit of our clients. These markets are large in scale, with many well established and emerging global brands while also representing a massive source of innovation with world class talents.”
Lin-Baden said, “North Asia region presents tremendous opportunities and challenges to brands and business. We have consolidated media, creative, digital, business transformation consulting and technology services in one house operating with the Power of One. This makes Publicis Groupe stand out of the crowd in its ability to deliver incomparable value to our clients. We will be single-mindedly client centric. I am thrilled about working with our market leaders to accelerate our growth and innovation through simplicity and integration.”