Everyday underwear problems solved by Wacoal in new campaign via Brilliant & Million Bangkok
A new campaign from Wacoal Thailand to help women choose their underwear. Market research in Thailand found that most Thai women choose their underwear based only on the color and pattern. But they were not aware that most of life’s little underwear problems can be solved if they choose the right underwear type.
Wacoal, the most respected name in underwear in Thailand has 24 types of panties which have many kinds of functions to help solve any life event for women. So Brilliant & Million Bangkok created a campaign to let them know how Wacoal can help.
Credits –
Account Director: Thanaporn Chankitmungkong
Account Executive: Chutamas Chanangsri
Art Director: Wayu Saenmee
Chief Creative Officer: Sompat Trisadikun
Chief Executive Officer: Sorada Sonprasit
Copywriter: Chidchanok Nilrat
Creative Director: Kaiwan Teanngam
Digital Planner: Kanokporn Kulsri
Digital Planner: Kamonchanok Maimee
Director: Wattanapong Wongwan
Executive Creative Director: Titipun Tubthong
Production Director: Phakpoom Surapongsanurak
Production Manager: Arisara Srikhammua
Production Company: VA Rich Production