Publicis Groupe has named Nicolas Menat in the newly created role of Chief Client Officer for Asia Pacific

Nicolas Menat, in addition to his role as Chief Executive Officer for Publicis Groupe in South East Asia, will take on the Chief Client Officer role for APAC. He will continue to be based in Singapore, reporting to Loris Nold, CEO of Publicis Groupe in APAC & MEA.

Menat (pictured) joined Publicis Groupe in 1989 and has assumed a number of leadership roles in APAC, across clients, markets and operations, for almost 15 years.

Nold said, “Partnering with our clients to drivevbusiness impact for them is our single most important mission. For years now, the Powervof One has uniquely allowed us to put our clients at the center of our agenda, and tovcreate agile and tailor-made solutions for them, bringing the best of our talents and capabilities, be it at country or regional level. With Nicolas’ appointment we have a great opportunity to accelerate on our ambition.”

Menat said, “Asia Pacific remains a land of incredible growth opportunities for our clients and it is our absolute priority to best support them. As they are facing some pressure through increased competition, as new behaviors and disrupted media make it harder than ever for brands to engage with consumers, our clients expect more from their agency partners; thanks to our ‘Power of One’ strategy, we are in a strong position to be the partner they need in their own transformation, by seamlessly offering them best-in-class capabilities and leveraging our unique ability to bring together creativity, media and technology to drive one to one consumer engagement at scale for them. I am thrilled to take this on and work together with our country and client leaders, to continue developing stronger and brighter creative ideas, and overall drive more impact for the benefit of our clients”.