StarHub releases music video paying homage to Singapore’s early-day heroines for the country’s Bicentennial and 54th birthday
To celebrate Singapore’s Bicentennial and 54th birthday StarHub has released a music video paying homage to the early-day heroines who went beyond the call of duty and became champions of change to help shape how Singapore is today.
The music video, titled #WeWillGetThere, is the first in a series of inspiring real-life stories on people and organisations that embody the spirit of togetherness – regardless of race, language, religion, gender, class and ability.
This year’s campaign was created by BLKJ Singapore and is the sixth instalment in a line of annual #SG4SG National Day work by StarHub, a Principal Partner of National Day Parade 2019.
Featuring a remake of 2002 National Day tune ‘We Will Get There’, the two-minute film shows students and teachers from three primary schools commemorating the life and legacy of three change makers in Singapore’s history.
It culminates in the unveiling of three works of art:
A 7-metre by 10-metre PVC banner of Elizabeth Choy (war heroine, politician and teacher),
A four-storey-tall wall mural of Hajjah Fatimah (philanthropist and one of Singapore’s first businesswomen in the 1800s), and
A 2.2-metre-tall sculpture of Checha Davies (social worker, women’s rights activist and lecturer).
Committed to their causes, these women among many others are symbols of courage and selflessness. They embraced change and overcame the odds to improve people’s lives, from building schools, homes and places of worship to campaigning for social justice.
Ms Mei Cheong, Vice President of Brand & Marketing Communications, StarHub, said “The ideals behind this year’s ‘Our Singapore’ theme resonate strongly with us, that we too can be the change we want to be and build Singapore for the generations of tomorrow, today. Together, let us be pioneers of the more inclusive, caring and generous future we want to see.”
411 students and teachers from Radin Mas Primary School, Tanjong Katong Primary School and Xingnan Primary School participated in this initiative to remember Singapore’s past as well as to share the message of hope and inclusiveness.
Rowena Bhagchandani, Chief Executive Officer and Co-Founder, BLKJ said, “The Singapore Bicentennial is a wonderful stage for us to remember and honour all our founding heroes and heroines. So, we are extremely privileged to be given the opportunity to partner StarHub with The National Heritage Board and Singapore Council of Women’s Organisations to create a campaign that celebrates today’s pioneers – and hopefully, will inspire tomorrow’s too.”