Grey Group Indonesia to work with Beast On Our Mind eSports organization

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Grey Group Indonesia to work with Beast On Our Mind eSports organization

Grey Indonesia has been appointed as the brand and social consultancy role for eSports organization BOOM.


Established in 2016, BOOM (Beast On Our Mind) is one of Indonesia’s first multidivisional eSports organization born from a belief that there’s an insatiable, hungry beast in everyone, waiting to be unleashed. BOOM has made it their personal mission to search and coach the most promising talent and to awaken that beast to dominate the world stage in professional gaming.

With more than 100+ achievements under their belt, BOOM’s Dota 2 division is the only Indonesian team which has gone on to compete on the international stage. The team is No.1 in Indonesia and is well on their way to becoming No.1 across Southeast Asia.

BOOM’s Chief Executive Officer, Gary Ongko Putera said, “We believe that the beast insides us plays a crucial role in all of life’s successes, and we strongly believe that Grey, like us, with their ‘Famously Effective’ mantra will ensure we get maximum brand impact in the eSports industry locally, and even globally”.

“Grey Indonesia is delighted to partner with BOOM. With eSports recognized as a professional competitive sport in Indonesia, and soon to be an official medal sport at the 2022 Asian Games, we are excited to take BOOM’s brand name to even greater heights”, added Subbaraju Alluri, Chief Executive Officer, Grey Indonesia & Thailand.