Returning for the third consecutive year, DDB Group Singapore’s philanthropic The LampPost Project upcycles National Day lamppost banners and flags to raise funds for the Singapore Association for Mental Health (SAMH).
Working with a talented team of seamstresses, the flags’ original designs are preserved and repurposed into practical tote bags. This year, DDB is proud to announce the addition of the lightweight SLINGAPOUCH to the project’s commemorative range of hand sewn products. The one-of-a-kind tote bag transforms into a sling bag and folds into a small pouch.
The LampPost Project offers every Singaporean the opportunity to not only do their part in upcycling, but also give back to those in need. Working with the SAMH, DDB mobilises teams to collect, sort, and clean thousands of recycled banners and flags each year. The agency works with seamstresses, which include senior citizens and SAMH residents, to design and create the bags before they are photographed, uploaded to the website, and dispatched to their new owners. The profits are donated to the SAMH to help its residents rehabilitate and reintegrate into society.
“From the collection, sorting, and cleaning to the cutting, sewing, and selling, The LampPost Project is a truly collaborative effort uniting people across industries for a good cause,” said Sharon Goh, Creative Director at DDB Group Singapore. “We are really proud to continue our annual tradition of repurposing symbols of patriotism into practical everyday items. Singaporeans can now carry their national pride all year long.”
Since its launch in 2017, The LampPost Project has elicited generous support from both Singaporeans and organisations across the nation. The inaugural collection sold out within a matter of days, proving Singaporeans’ appetite for upcycled products with a deeper meaning.
“We hope to continue and build on this fantastic initiative over the years to come,” added Goh. “I urge all Singaporeans to join us in giving a new purpose to lamppost banners and flags and give back in the process. Go get your hands on one of them. It’s the cool thing to do!”