Toaster Singapore invites Koreans to star as the face on the Pringles can and the mustachio-ed Mr. Pringles

Brand love in Korea was declining with Pringles being perceived as a brand of the past, and to get Korean families and young people to re-engage and fall back in love with Pringles was an uphill task.

Toaster Singapore needed to influence brand love and also on-ground sales at the retail level. To get more people involved and encourage more snacking across the country, they created a web app that invited Koreans to star as the face on the most iconic thing about Pringles – the Pringles can and the mustachio-ed Mr. Pringles.

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