Bread Butter Bacon Singapore wins Yeo’s

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Bread Butter Bacon Singapore wins Yeo’s

Bread Butter Bacon (BBB) has won the Yeo’s business based on their home-grown sensibilities and keen understanding of local insights that resonate with the brand’s key demographics.


Yeo’s is a homegrown brand with a global network that spans across Asia-Pacific, Europe, North America and Oceanic regions. In the food product industry, Yeo’s popular Asian recipes have captured the tastes of multiple generations who count on Yeo’s for their signature authentic flavours and mark of exceptional quality.

BBB’s catchy “Yeosome” moments campaign perfectly captured the spirit of the brand to bring joy, togetherness, optimism and energy to generations of Singaporeans. Whether young or old, Yeosome moments are for everyone.

“Having the right people to do your advertising is pivotal for any company. The correlation between business performance and quality advertising is vitally important, especially in Singapore’s fiercely competitive beverage industry. You have to compete by delivering better products. At the same time, we need advertising agencies that can compete against agencies hired by our competitors. BBB came in not to impress us, but to really help us understand our consumers from another perspective in a simple and easy way.

The agency-client relationship is so important, it can either make or break a brand. I truly believe in that, and hence I’m always very careful with agency selection. I see Francis and his team’s readiness and eagerness to make things work. They do not just come in for award winning campaigns. They work on campaigns that can truly resonate with our consumers,” commented Irene Tay, Vice President of Marketing, Yeo’s.

“Having spent most of my life in Singapore, and being a father to two Generation Alphas, Yeo’s has always had a prominent place in the family fridge. Being able to play a role in shaping the future of this iconic brand is really a privilege and honour for myself and the rest of the team at BBB. In fact, we’d have to say it’s pretty Yeosome,” said Francis Ooi, Founder and Creative Director of Bread Butter Bacon (pictured).