electriclimefilms and Zoo Group Singapore partner to produce a teaser film for the upcoming NERF Action Experience Centre
Following the announcement of the upcoming NERF Action Experience Centre that is set to launch in Singapore late 2019, Kingsmen and Hasbro worked closely with electriclimefilms to produce a teaser film to hype the youths and kids who await its opening.
With storytelling and cinematography supported by a strong hip hop bass track, Director Duo Pabz Alexander and Damiano Fieramosca made it a point to capture the viewers’ attention through a symphony of powerful beats and timed choreography.
Beginning with shots of an empty school, the suspense of the film builds up as kids start gathering collectively at a place that draws them in. Not knowing what or where they are headed to, the viewers are kept on their toes as the film picks up its pace with energetic flips and powerful dance moves from the kids. The film ends on a high note with the final reveal of the NERF Action Experience Logo, a solid stamp of what’s to come in the upcoming few months.
Captured across two full days, the shoot took place in a school that is currently not in use, thus setting the retro look of the film. Adding texture and a hip hop feel to the film were analogue televisions, rustic spray-painted art and hazy classrooms.
Directors: Pabz Alexander & Damiano Fieramosca
DOP: Tom Welsh
Client: Kingsmen Singapore
Agency: Zoo Group Singapore
Executive Producer: Michael Ahmadzadeh
Producers: Feliscia Xu & Rory Cavanagh
Assistant Director: Dora Claire David
2nd Assistant Director: Chaza Said
Production Managers: Barnabas Chua, Nabil Nazri, Eunice Loh
Production Assistants: Ashley Ang, Zirah, Ryan Goh, Grace Lee, Rohit, Andre Rodrigues
1st AC: Simon Tan
2nd AC/ VTO: Aaron Ang
Steadicam Operator: Toshi
Gaffer: Zahid Mukhlis
Best Boy: Zul Fadli
Key Grip: Osz
Jr. Grip: Haqiz
Transport Grip: Chong
Art Director: Keziah Wei
Art Assistant: Sean Goh
Hair & Makeup Artist: Angela, Zirah
DIT/Editor/BTS: Jonan Liang
Colourgrading: ELº Films
Equipment Rental: Cinegear
Kit: Arri Alexa Mini + Atlas Anamorphic Lenses
Talents: Hunter, Austin, Todd, Calvin, Ting Xuan, Kin, Ya