Yuichi Toyoda named chief executive officer for Dentsu One China

Dentsu Aegis Network China has appointed Yuichi Toyoda as CEO for Dentsu One China.

Toyoda (pictured) has 25 years of advertising experience and has led teams based in Japan, India and Thailand markets. As a proven global business leader, his experience spans media planning, communication design, branding and business design for numerous influential clients including Honda, Canon, Fujifilm, Nikon, Suntory, Unicharm, Toshiba, Seven-Eleven and Novartis.

In his new role, Toyoda will lead the team to drive integrated and strategic solutions, ensure the maximum marketing and business value for clients across all offices in Beijing, Shanghai, Guangzhou and Wuhan offices.

Michelle Lau, CEO Dentsu Aegis Network China said, “Yuichi has a proven track record as a highly influential leader with sharp business acumen. His experience and passion for delivering ‘“Innovative Business Solutions Beyond Advertising” is inspirational for both his team and clients. I look forward to seeing a new chapter of success as he leads more clients in Dentsu One China to achieve their growth plans.”

Prior to assuming this new position, Toyoda was President and CEO at Dentsu One Thailand where he grew the business significantly, achieving record commercial and creative success. Under his leadership Dentsu One’s service expanded to include business design areas beyond advertising and led to the company winning South East Asia’s Integrated Agency of the Year Award.

Toyoda joined Dentsu Inc. in 1994 and started his career as media planner and buyer. He took several leadership roles in Japan and later at Dentsu One India where he delivered a highly successful internal transformation program there. Toyoda is also an established contributor to industry thought leadership content and events, tasking to the stage at events such as AdFest to lead the debate on innovation.

Toyoda said, “I’m very excited to come to China, one of the most advanced and definitely the fastest moving market. I hope to lead the team so we can contribute to clients and society by creating new value for them creatively.”