72andSunny Singapore launches campaign for UOB’s inclusive hiring initiative The Unlimited to help people with disabilities
United Overseas Bank (UOB) is helping to enable more inclusive hiring practices by forming for the first time, a collaboration among the public, private and people sectors in Singapore.
Under the new initiative, ‘The Unlimited’, UOB is partnering SG Enable, Autism Resource Centre (ARC), Movement for the Intellectually Disabled of Singapore (MINDS) and SPD to connect businesses with persons with disabilities for sustainable employment.
According to a UOB survey of 220 key decision-makers at companies in Singapore, two-thirds of them would hire persons with disabilities if provided with sufficient guidance on the hiring process. ‘The Unlimited’ aims to encourage companies, starting with UOB’s corporate clients, to take the first step and to facilitate the process of hiring for interested companies. Companies that register at ‘The Unlimited,’ a dedicated website hosted by UOB, will be assisted from enquiry through to employment.
Gan Ai Im, Head of Group Brand, UOB, said, “With experience in hiring persons with disabilities since 2013, UOB recognises the opportunity to cultivate a more inclusive mindset among companies in Singaporeuob.com.sg/TheUnlimited. To create awareness and generate interest in inclusive employment, we have been actively engaging our corporate clients, business partners and other organisations to share best practices. Through this initiative we hope to see the integration of persons with disabilities into the workforce.”
72andSunny Singapore developed the brand communications in line with UOB’s focus and intent on opening new perspectives amongst businesses, which inspired the name of the initiative – ‘The Unlimited’. The Unlimited aims to encourage business decision-makers and hiring managers to see new possibilities when it comes to inclusive employment.
Johnny Tan, Executive Creative Director, 72andSunny Singapore said, “We are firm believers that brands have the power to create positive impact. At 72andSunny, we call this Brand Citizenship. Where what is good for society and community is also good for business. We could not be prouder to be part of The Unlimited.”
Agency: 72andSunny Singapore
Production: Electric Lime Films