NYF 2019 Global Awards Announces Live Judging Sessions; Praful Akali, founder and MD, Medulla Communications to host jury in India
New York Festivals Global Awards, honoring the World’s Best Healthcare and Wellness Advertising, announced the 2019 Global Awards live judging sessions.
The Global Awards live judging sessions will be hosted by executives at prominent agencies in eight countries around the globe including Praful Akali (pictured above), founder and managing director, Medulla Communications India. Live sessions provide the opportunity to review digital-based works as well as collateral materials that support a campaign, and some which cannot be judged online.
Says Praful Akali, founder and managing director, Medulla Communications India: “This process of live judging across the world has been uniquely developed by the Global Awards and it ensures all cultural norms, insights and impact are deeply appreciated. So, if the work is good, it’ll win. Judging biases are a thing of the past! Given that, Medulla and India just had to be a part of the process since Indian work has been rising to the top so frequently in healthcare advertising in the recent past.”
Says Gerrard Malcolm, director, Insights Australia: “We’re really excited to be holding a jury for the Global Awards in Sydney, Australia. Aussies like to think we look at the world in our own way and it’s brilliant to be able bring that diversity of view to a truly global jury panel.”
Says Alok Gadkar, managing director and executive creative director, The Classic Partnership UAE: “With more agencies from the region producing outstanding work in healthcare, this is the perfect opportunity to bring together creative leaders to judge the best work in healthcare advertising for The Global Awards.”
Says Chris Rudnick, executive creative director, TBWAWorldHealth USA: “The live jury sessions create a local forum for top talent from within the industry to debate, discuss, and vote on the top work from around the world. This leads to conversations between creative leaders which would have never happened without these sessions.”
2019 Live Jury Hosts:
Praful Akali, Founder & Managing Director, Medulla Communications India
Gerrard Malcolm, Director, Insight Australia
Diego Freitas and Mauro Arruda, Co-Managing Directors, FCB Health Brasil
Gustavo Pratt, Managing Director & Chief Creative & Innovation Officer, asterisco* healthcare communications Mexico
Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership Advertising Dubai
Dick Dunford, Executive Creative Director, TBWAWorldHealth London
Chris Rudnick, Executive Creative Director, TBWAWorldHealth USA
Mike Rodgers, Creative Partner & Managing Partner, Serviceplan Health & Life Germany
Says Gustavo Pratt, managing director and chief creative and innovation officer, asterisco* healthcare communications Mexico: “It is truly an honor to host, for the first time in the history of the Global Awards, a live Jury Session in Mexico City, joining the ones that are done all over to world and to be considered one of those centers of excellence that are pushing pharma & health creativity. The best creative minds in the Mexican industry will be together in one room to bring their knowledge, perspective and creative focus to the Global Awards. So…”Viva México!… Vivan los Global Awards!”
Says Dick Dunford, executive creative director, TBWAWorldHealth London: “The Globals is a welcome antidote to the day to day. I always enjoy a full day of unbridled commentary, discussion, disagreement and amusement around creativity. The live sessions deliver it in spades.”
Says Fran Pollaro, executive director, Global Awards: “The theme for the 2019 Global Awards is COMPETE WITH THE WORLD, FOR THE WORLD. With innovative Health, Wellness and Pharma work emanating from all corners of the world, the Global Awards is proud to have these prominent agency hosts recruit peers from their region. Live sessions provide entrants with award-winning jurors who will view their work with the utmost of attention and bring their unique cultural perspective to the table.”
The 2019 Grand Jury sessions will take place online, allowing entries to be viewed comprehensively by an international jury from regions with both established and growing healthcare markets. The 2019 Executive Jury session will take place in New York City on October 22nd.
For more information, and to enter the 2019 Global Awards, please visit the competition website at www.theglobalawards.com.