Lion & Lion has appointed Iris Peng as Managing Director for its operations, strategy and overall business performance in Taiwan.
Peng brings with her 15 years of experience and expertise from working in New York, Beijing and Taiwan where she specialised in digital and data-driven marketing, strategic planning and execution.
Having previously held the position as Country Marketing Manager for Cisco Taiwan, Marketing Director for Audatex APAC a Solera company and Account Director for Era Ogilvy Public Relations, she complements the senior management team of ex-consultants and entrepreneurs from across the region.
Newly appointed Chief Executive Officer for Lion & Lion, Fredrik Gumpell said, “Iris is a talented analytical thinker and client-centric leader with vast experience in digital marketing and strategy. With Iris’s leadership and drive, we will be able to strengthen our local capabilities, and ensure we deliver strategically-led and impact-driven digital marketing to our partners in Taiwan.“
Peng said, “Today, brands are increasingly looking to partner with agencies that provide independent recommendations and integrated strategically-led solutions that optimise their marketing investments. I am excited to work for a well-known agency in the region that represents just that, and I look forward to growing Lion & Lion’s presence in Taiwan further through impactful digital marketing to both our local and regional brands and partners.”