Dentsu Hong Kong elevates Adrian Tan to Head of Strategy and Planning

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Dentsu Hong Kong elevates Adrian Tan to Head of Strategy and Planning

Dentsu has promoted Adrian Tan to Head of Strategy and Planning, reporting to Popo Hu, Managing Director of Dentsu Hong Kong.


Tan joined Dentsu in 2017 as Strategic Planning Director, where he was responsible for developing communication framework and strategy for clients. Over the years, he has serviced a range of sectors including Finance, FMCG, Travel, Automobile and Real Estate. Under his leadership, Tan has doubled the team size and expanded the services offering from strategic planning to brand solutions.

In his new role, Tan will lead the agency’s strategic delivery and excellence, as well as drive innovative business solutions in response to Dentsu’s growth in Brand Consultancy and Digital Content.

“Unlocking brand and people insights work like second nature to Adrian.” Popo Hu, Managing Director said: “And this is absolutely essential because brilliant creative work comes from deep consumer knowledge powered by data and insights. I’m confident Adrian will continue to strategise our service offerings and propel us to new heights with Good Innovation.”

“Digital has opened up new frontiers for communications, bringing endless possibilities in brand creativity,” said Tan, “It is indeed an exciting time for us, and I am proud to be working in Dentsu, with a stellar team of Strategy, Creative, Tech as well as top-class talents across the Dentsu Aegis Network.”