Former British MP Douglas Carswell: “Why has the Advertising Standards Authority banned a VW ad for showing a woman with a pram?”


A Volkswagen ad in the UK has been banned due to “gender stereotypes in advertising”, and former British MP Douglas Carswell, in the video above, wonders why the regulator is insisting only woke ads can go to air. And from an Australian perspective, with the AANA launching an updated Code of Ethics Practice Note in July, is the same degree of wokeness about to happen here?


Background: According to an article from CNN Business, the ad for Volkswagen was investigated by the UK Advertising Standards Agency (ASA) after viewers complained they perpetuated gender stereotypes.

The article states: New rules that came into force in June prohibit depictions of gender that “are likely to cause harm, or serious or widespread offense.

The Volkswagen commercial shows a number of primarily male people taking part in adventurous activities – two male astronauts in space, and a male athlete with a prosthetic leg doing long jump – before cutting to a mother sitting on a park bench next to a stroller. It prompted three complaints from viewers, and the ASA found it showed a woman “engaged in a stereotypical care-giving role.”

“We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women,” the body added in its ruling.” Continue reading on CNN Business…

View the banned VW ad here