Seen+Noted: Taproot Dentsu Mumbai gets the 90-year-old Free Press Journal to change it’s masthead to seek change
For close to nine decades, Free Press Journal in India has been at the forefront, championing those who champion change. However today the Free Press Journal became the Free Sports Journal.
On the occasion of National Sports Day, the newspaper has chosen to make a start by highlighting the issue of free and easy access to sport. And they have dedicated two full pages to it, in an attempt to tackle the issue head-on.
On the pages inside the newspaper Union Sports Minister, Kiren Rijiju; renowned sports journalist Ayaz Memon; and State Sports Minister, Ashish Shelar have their say about the problem and the possible solutions.
Free Press Journal is joined by India’s Prime Minister Modi, who will be launching the Fit India Movement today.
The concept was created by Taproot Dentsu Mumbai. Chief Creative Officer and Co-Founder, Santosh Padhi (Paddy), said: “A simple yet brave idea is what we had. One that was born out of the name of the newspaper itself – Free Press. We live in an era where less is more. I’m delighted that this new-age approach was liked the minute it was presented. And even more delighted that this won’t be a one-off – we’ll be running this campaign through the year, highlighting national issues on relevant days.”
“Print has the potential to be an innovative and exciting medium. We, as a publication, are always on the lookout for bold, progressive, cutting-edge innovations and ideas that prove that statement to be true. And that allows us to stay relevant to our new-age audience. The Free Press Journal has constantly addressed social issues, through its fair and fearless reportage. But this idea allowed us to go beyond, to champion change. By changing our masthead to reflect the issue, we are reflecting upon and dedicating two full pages to amplify it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days,” says Director, Free Press Journal, Abhishek Karnani.
