Dentsu Aegis Network creative agency Happy mcgarrybowen has further strengthened its creative prowess in India with the appointment of Mahendra Bhagat as National Creative Director.
With over 20 years of experience in the industry, Bhagat (pictured) has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB, where he created some iconic campaigns for brands like Titan, Britannia, Times of India, Godrej and Unilever. He has been the recipient of many National and International awards including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the Jury of several prestigious Advertising awards.
Bhagat also dabbles in various aspects of Art. He has created some intriguing pieces spanning across corporate installations, video and digital art, mixed media, contemporary paintings and sculptures. His work has been widely acclaimed by audiences in several countries.
Commenting on his appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said: “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected, creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy mcgarrybowen will forge a great partnership with him and their clients. I wish him all the best.”
Soumitra Karnik, Chief Creative Officer, Happy mcgarrybowen added: “I am thrilled to have Mahendra in our team as we plan to take Happy mcgarrybowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy mcgarrybowen is now happier with him around.”
Bhagat said: “The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy mcgarrybowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”
Samarjit Choudhry, President, Happy mcgarrybowen said: “Mahendra brings to the table the varied experience that is much needed in today’s world and also the freshness that comes from his being an artist. With him as the NCD I am sure we will become a lot more stronger as a creative solution provider to our clients.”