Globe Telecom, Propel Manila, Team Magazine and Love Is All We Need Coalition unite for Pride March Everywhere
The Metro Manila Pride March only happens in one location, once a year. And every year, a lot of supporters face the same problem: they want to go but can’t make it physically to the parade due to practical reasons.
On June 30, 2019, Globe, the number 1 telco in the Philippines, in partnership with Propel Manila, Team Magazine and Love Is All We Need Coalition, turned people’s walk to wherever into a march for equality, so people could march together with Metro Manila Pride, from wherever they are.
Introducing Pride March Everywhere. Inventing a new way to march for people who couldn’t make it physically to the parade. How? 1) Open your Google Maps and enter your walking route 2) Screencap it and trace the route using any rainbow color 3) Share it on social media with the hashtags.
By combining the geolocation technology of Google maps, the convenience of mobile, the power of social, and a heart for equality, we turned people’s stride into a march for pride.