New humorous Nike Campaign out of Wieden + Kennedy Shanghai shows why China has not produced more basketball superstars

Wieden + Kennedy, Shanghai has released these three basketball related spots for Nike China.

The humorous campaign gives an insight into why the Chinese Basketball team is not the best in the world. The campaign shows three hard-working Chinese citizens – a dumpling maker, milk farmer and a teacher – who believe it’s their fault that China has not produced more basketball superstars. The campaign was directed by the Malloys.

VIEW THE DUMPLING MAKER SPOT
VIEW THE FARMER SPOT
VIEW THE TEACHER SPOT

Credits –
Director: The Malloys
Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Alexandra Lisee
Art Director: Monte Greenlee
Senior Creative: Angela Liu
Producers: Ross Giardina, Matt Skibiak, Josh King, Bernice Wong, Pandemic, Sean Lim
Executive Producer: Areta Mak
DoP: Matt Meszaros
1st AD: Ay Wei Wong
1st AD: Jo Chan