After four years in Beijing, looking after VW China for the past two and a half, Birger Linke returns to Singapore, where he joins MindChamps.
Headquartered in Singapore, the group with its over 80 education centers worldwide, health and entertainment arms, set out to prepare the next generation for an unknown future.
As the Group Creative Director, Linke is tasked to set the tone, when the brand expands further over the coming years. With his experience building brands across Asia over the past 17 years, his holistic thinking and creative talent across disciplines, and a true understanding of the markets the company is – and will be – operating in, he will help guide MindChamps to the next level.
Linke has won awards across all media on both, agency and client side, including Gold at Cannes and the first ever D&AD for Vietnam. Prior to joining MindChamps, he helped to make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world (Won Report), helped to set up TBWA\Vietnam to become the most awarded agency in the country within two years, created the first-ever WeChat ad, and reached 400 Million views with his ‘Coke Olympic Beat for China’ campaign within the first month on air.
“What can be more fulfilling and meaningful than to build a brand that inspires the next generation to become the leaders of tomorrow. Together with the global MindChamps team, I’m looking forward to revolutionizing education worldwide”, Linke said.