Beijing Dentsu names Sure Liu as Managing Director of their Digital Marketing Division

Beijing Dentsu has appointed Sure Liu as the Managing Director of their Digital Marketing Division.

Liu will take charge of digital business and directly report to Keita Ishikawa, CEO of Beijing Dentsu.

Liu is a senior advertising professional with rich industrial and cultural diversity experience. He has lived abroad for 10 years and worked on imaging and visual advisory. After returning to China, he entered the advertising industry and successively worked in Blackarc Ogilvy, Blue Focus and Social Touch engaging in traditional advertising, PR, digital marketing, social communication, and other fields. The clients he served are from various industries, including Audi, Mercedes-Benz, BMW, Lenovo, HP, JD.com, Didi, Mengniu, Maotai, Unilever, Bayer, etc.

Liu will be responsible for the newly established Digital Marketing Division to provide DDIMC services to clients cooperating with other business divisions.

Ishikawa said, “This appointment marks the first time that Beijing Dentsu has set up the Managing Director of the Digital Marketing Division. Nowadays, with digital technology constantly changing the marketing techniques and manner, in addition to rich digital business transformation experience and diversified thinking, the innovation capability is also what we need. I hope Sure can accelerate our digital transformation and he and his team can be the growth engine for new Beijing Dentsu.”

Liu said, “It is a great honor for me to join the Beijing Dentsu family. I will try my best to strengthen Beijing Dentsu’s core competitiveness in the digital information era leveraging my expertise to empower the traditional business with an innovative way of thinking.”