In less than two weeks, more than 65 of Malaysia’s leading brands have come forward to join thousands of Malaysians in support of the #BersatuForMakan (Unite for Food) campaign and sign the petition started by BFM 89.9 and independent advertising agency Fishermen.
The petition – calling for the inclusion of Malaysia in Netflix’s documentary series Street Food, has garnered more than 19,000 signatures to date, since it was launched on 23 August 2019.
The idea for the campaign and video was conceptualised by Fishermen Integrated as a response to Malaysia being left out of the documentary, despite being renowned for our food. To convince Netflix to feature an episode on Malaysia, Fishermen and BFM are producing a self-funded 30-minute video. In support of the campaign and video production, Malaysia Airlines has stepped forward as the flight sponsor, with Tune Hotels participating as the accommodation sponsor, while many passionate Malaysians have also chipped in for the project.
The video is made to match the style of the Street Food series, and features local street food businesses and their stories, celebrating them as guardians of the national heritage that is Malaysia’s food. The video will be available for viewing via YouTube on 16 September 2019 – and a special viewing session is also being planned.
BFM General Manager Meera Sivasothy said, “We are pleased and heartened by the response we are getting from Malaysians from all walks of life and also from leading brands in Malaysia. Special thanks to Malaysia Airlines and Tune Hotels for their sponsorship and to everyone who has contributed to the project. We actually did #BersatuForMakan. With this level of public support and show of national unity, we certainly hope to work with Netflix to stream our self-produced episode.”
Andrew Tan, Executive Creative Director of Fishermen said the video production is in full swing and they have picked really great Malaysian food stories to showcase to the world. “While it was a great shock to be left out of the series, Malaysians are resilient people who will pick ourselves up and take the initiative to make things happen, regardless of the challenges. We are confident that our video will be a great episode to add to Netflix’s Street Food series. We have taken great care to produce the episode in the same style to enable Netflix to immediately add it to their platform. Nazrudin Rahman is a wonderful host and deserves to have a wider audience.”
Mark Darren Lee, Managing Director of Fishermen added, “We are truly grateful to all Malaysians and the brands that have come on board our campaign for their unwavering love and support. This campaign has proved that there is unity among Malaysians – a crucial sentiment, as this campaign was launched in conjunction with Merdeka Day and Malaysia Day. Our mutual love for Malaysian food is a key element of our national heritage, and we’re delighted that it has even united competing brands to express this love – from transportation to fast food, FMCG and more! We are certainly continuing to encourage more people to sign our petition. Let’s make it to 25,000 signatures, our next target!”
The #BersatuForMakan campaign is also supported by Ittify as the social media influencer marketing partner and Rantau Golin as the public relations partner.